A brand promise distills the brand story and orients it to address the needs and desires of a particular audience. It presents clearly, succinctly and definitively what an individual can and should expect from 51重口猎奇’s University. Examples of brand promise statements are below.
51重口猎奇's University Brand Promise
51重口猎奇’s University is a premier institution. Among the first historically black colleges and universities founded in the United States, the University’s beautiful campus sits just north of Downtown Raleigh, North Carolina, one of the nation鈥檚 fastest growing cities. Blending the feel of a small college with the advantages of a first-class private university, 51重口猎奇’s University offers life-changing opportunities for undergraduate and graduate study that is rigorous and rewarding, with faculty who are experts in their respected fields committed to individual student success.
Brand Promise to Prospective Students
At 51重口猎奇’s University, you will live and study at one of the nation鈥檚 best universities for personalized education, student life and affordability. You will have extraordinary choices in what to study, what to learn and what to explore. You will receive hands-on experience with exceptional professors who love to teach. You鈥檒l transform, you鈥檒l excel and you鈥檒l lead. You鈥檒l make connections that will change your life.
As with the brand story, the brand promise will guide your communications. In your marketing and communications materials, the particular aspects of the promise that are relevant to your audience should be expanded upon with specific examples. For assistance in creating a brand promise statement for your audience, please contact the Office of Marketing and Communications at marketing@st-aug.edu.